CASE STUDY
Building a Visual Brand and Strategy for an international, multi-disciplinary approach to climate fiction and art
Summary
The Caribbean continues to be one of the global pioneers in adopting progressive, sustainable policies and strategies. Sometimes, that can take the form of deep strategic review of one’s brand, and revealing the gold that is already present. In the British Virgin Islands, H. Lavity Stoutt Community College (HLSCC) has stood the test of time, building a legacy honouring its iconic Founder, the late Hugh Lavity Stoutt, with considerable contribution to the territory.
The Challenge // The college is currently reimagining traditional educational models and in doing so, embodying the best and most resilient traits of the region. Alongside this, the college is at a pivotal moment in its history, as it rebrands for the next phase of its evolution.
The Solution // We worked with the college to develop a brand and campaign strategy that builds and elevates the brand reputation and awareness, specifically the selected vocational training programs, as well as how they communicate to the OECS and beyond. Several of the programs are engineered toward Blue Economy strategies, because the BVI is embedding this into all facets of the territory.
Services
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Distilling the unique essence of your brand, its positioning, and blueprint for future campaigns and activities. Perfect for a new brand or rebrand.
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Plan of action, tone of voice, media specification and campaign communication goals.
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Deep dive into competitive landscape of brand in its current market and the market where it wants to be.
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Development of personas for ideal audience.
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Scoping out omni-channel digital presence on social media (Instagram, Facebook, LinkedIn) and strategy for each.
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Clarifying creative output with strategic input, as well as Design Direction and output.
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On-site photography bespoke to client and project needs, subsequent retouching.
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Creation of campaign social media materials and content.
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Writing campaign text to accompany campaign visuals, that is aligned to Brand Strategy.
Our Approach
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Market Research on OECS
We started this project with a great conversation - first, we took the time to clarify client needs, and take a deep dive into the BVI territory where the college is located, and the OECS where it wants to create more of a presence.
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Brand Strategy for BVI and Beyond
Reviewing all of the market context and getting to know key stakeholders in the college and the BVI, we distilled insights into a clear and actionable strategy for their rebrand, as well as all future communications (including the present campaign).
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Campaign Planning and Development
We then worked alongside the Communications Team at the college for several months, developing and planning campaign concept, photoshoots, and executing all creative outputs in a way that aligned with other communication initiatives that they were undergoing.
We worked independently alongside our client every step of the way, supporting their team and building value.
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Monet Goode
FOUNDER
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Emmett Marsh
DESIGN DIRECTOR
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Eleanor Parks
SUSTAINABILITY DIRECTOR
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Jamie Kokot
CUSTOMER SERVICE
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Karl Holland
SALES MANAGER
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"The biggest benefit for us is the ease with which the Stardust team navigated diverse groups of stakeholders, and distilled the information for our benefit."
Dr. Richard Georges
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“The experience of working with the team was phenomenal, in that they amplified our larger efforts in the region."
Harmony Turnbull
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“It meant a lot to me to see the campaign but also to be a part of the process. I could not have imagined that my input could be so important."
Matthew Holt
Strategic Outputs
Leaning into life-centered design means shifting awareness from thinking of nature as something to be dominated, controlled or used as a resource, to a mentor, a teacher, and system deeply connected to us. It means connecting with the system and how one change affects many. Discover for yourself, by developing a bespoke workshop experience, for corporate teams or students.
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Design and Development
Unprecedented change calls for agility, and while it may seem to be a skill that requires strict discipline, developing agility and applying biomimicry and massive change strategies to organisations opens up possibility. Develop your organisation’s sustainable strategy blueprint, while making it more resilient to today’s unique, shifting landscape.
Mauris non arcu malesuada, condimentum leo quis, blandit mi. Sed porttitor sit amet tellus laoreet lacinia. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae.
Brand Strategy for Net Positive
Creating climate-safe economies at scale presents specific Marketing, Communications and Brand Strategy challenges - shifting consciousness locally or globally means writing and proliferating new stories about how we want to live, redefining what success and growth look like and building bridges to get there. We help you take the next step in amplifying your incredible work in the world and how it’s communicated.
Mauris non arcu malesuada, condimentum leo quis, blandit mi. Sed porttitor sit amet tellus laoreet lacinia. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae.
THE CAMPAIGN
Bringing it all together to create a memorable and meaningful campaign.
Brand Strategy for Net Positive
Creating climate-safe economies at scale presents specific Marketing, Communications and Brand Strategy challenges - shifting consciousness locally or globally means writing and proliferating new stories about how we want to live, redefining what success and growth look like and building bridges to get there. We help you take the next step in amplifying your incredible work in the world and how it’s communicated.
Mauris non arcu malesuada, condimentum leo quis, blandit mi. Sed porttitor sit amet tellus laoreet lacinia. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae.
